by Tony Bilby | May 23, 2023 | Anthony Bilby, Customer marketing
Email marketing is critical for small businesses to engage with their target audience. When executed strategically, it can drive sales, build brand loyalty, and increase customer retention. However, effective email marketing requires careful planning and adherence to...
by Tony Bilby | Apr 2, 2023 | Customer marketing
Marketing and sales are two crucial functions of any business, and they are often viewed as separate departments with distinct responsibilities. However, the truth is that marketing and sales are closely intertwined, and they work together to achieve a common goal:...
by Tony Bilby | Nov 29, 2022 | Small Business, Tony Bilby
Besides using them for your personal life, New Year’s resolutions also come in handy for business. As the year draws to a close, taking stock of what you’re doing to improve your company’s performance is essential. Here are five ways your business...
by Tony Bilby | Aug 17, 2022 | Small business entrepreneurship, Tony Bilby
One of the most critical factors that an entrepreneur must consider when establishing a successful business is finding a unique niche that they can use to attract and retain their target audience. This will allow them to differentiate themselves from the competition....
by Tony Bilby | Jun 2, 2022 | Customer marketing, Networking, Sales, Tony Bilby
Digital marketing and search engine optimization (SEO) have become two of the most popular and efficient ways of marketing your business. They both have their advantages and disadvantages. However, it is not unheard of for companies to take a swing on both. In this...
