by Tony Bilby | May 23, 2023 | Anthony Bilby, Customer marketing
Email marketing is critical for small businesses to engage with their target audience. When executed strategically, it can drive sales, build brand loyalty, and increase customer retention. However, effective email marketing requires careful planning and adherence to...
by Tony Bilby | Apr 2, 2023 | Customer marketing
Marketing and sales are two crucial functions of any business, and they are often viewed as separate departments with distinct responsibilities. However, the truth is that marketing and sales are closely intertwined, and they work together to achieve a common goal:...
by Tony Bilby | Aug 17, 2022 | Small business entrepreneurship, Tony Bilby
One of the most critical factors that an entrepreneur must consider when establishing a successful business is finding a unique niche that they can use to attract and retain their target audience. This will allow them to differentiate themselves from the competition....
by Tony Bilby | Jun 27, 2022 | Sales, Technology, Tony Bilby
In 2022, savvy brands will leverage non-fungible tokens (NFTs) to boost revenue and enhance visibility. Collectively, NFTs signify limitless potential for growth via the cryptocurrency blockchain. They are fresh, exciting, and rapidly attracting mainstream investment...
by Tony Bilby | Jun 2, 2022 | Customer marketing, Networking, Sales, Tony Bilby
Digital marketing and search engine optimization (SEO) have become two of the most popular and efficient ways of marketing your business. They both have their advantages and disadvantages. However, it is not unheard of for companies to take a swing on both. In this...
